For an eCommerce business owner, dealing with a large inventory can prove problematic, especially if you don’t have a great deal of space, but dropshipping eliminates this issue altogether. So, if you sell a range of stock, dropshipping may well be for you. But if you’re looking to sell a variety of products through your online store, the notion of dropshipping will help to build your brand or grow your business exponentially by eliminating the challenges of shipping and stock management. Benefits of dropshipping: Lower overhead costs More flexibility Growth potential To help you on your quest for dropshipping success, here are five essential tips that you should know: 1) Select your suppliers Conduct supplier comparisons, looking at pricing models, key features, and benefits, and quickly, you’ll understand which service is the best for you. 2) Find your niche By offering a solid range of products in a particular niche, as opposed to being a general store, you will give yourself a great chance to stand out from the crowd and hone in on a specific target audience. 3) Market your business In the digital age, the consumer is king, and to reach out to your prospects on a personal level, you must have a solid marketing strategy — delivering personal, engaging, inspiring, and value-driven content on a host of promotional channels and channels and touchpoints. 4) Avoid underpricing With dropshipping your profit margins are often slightly lower than a traditional eCommerce model, so to ensure you do make a healthy profit, you should work out your average order price and consider your overall margins as well as associated business costs such as marketing or outsourcing when coming up with those magic retail figures for your products. 5) Remain motivated Despite the fact that you don’t have to deal with inventory management and shipping, you’re still running an online business and as such, you must remain motivated, maintain a social media presence daily, nurture relationships with your suppliers, keep on top of customer service and admin, and developing the business for growth. Remaining motivated as well as consistent will also give you the buoyancy you need to tackle unexpected challenges. Preparation is key to dropshipping success and by keeping on top of your operations, you will be empowered to replace products or suppliers and make key changes to your business model if required. We hope that our dropshipping guide has helped you take those first big steps towards eCommerce success. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co #HowToStartDropshipping #DropshippingForSmallBusiness

Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’re scrolling on social media, and one thing leads to another, and now you’re in the middle of buying that thing from that ad—because why not? You’re not alone; recent reports show impulse spending increased 18% in the last year. Ecommerce businesses can increase revenue by designing and optimizing sites that cater to impulse shoppers, especially around the busy holiday season. Here are a few strategies to make it easy for impulse shoppers to navigate and buy from your website Keep it simple Remember, impulse shopping is fickle. Keeping your product pages and CTA clear and concise will ensure shoppers won’t second guess their purchase. Plan for impulse shoppers on mobile Recent stats from Google show that 80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions. So if your site isn’t mobile-optimized, you’re losing out. Make the checkout process a breeze If someone is impulse shopping, getting them to act on that spontaneity and put an item in a cart is half the battle. After that, you want to make it an effortless process to finish the transaction. Offer different payment options Someone who’s impulse shopping might not pull the trigger if they have to find or get out their credit card. Offering additional payment options like PayPal or ApplePay gives shoppers an easier route to buy the item. Secure your website Even impulse shoppers are savvy shoppers. Purchase and install an SSL certificate and secure your checkout process. Test your site for ease of use Remember, you want to aim for the easiest possible UX so that any user can navigate (and buy) from your site before the impulse wears off. Online shoppers love the ease of one-click-ship, finding products from the comfort of their home, and the convenience of buying with their smartphone. When you throw a little impetuousness into the mix, folks are all the more likely to hit that purchase button. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co #website #ecommerce #sales

If you ask an experienced e-commerce seller for a good way to get started selling products online without breaking the bank or spending a ton of time, chances are they’re going to tell you that dropshipping is the way to go. But how does dropshipping on Amazon work? And how can you turn it into a profitable venture for your ecommerce business? Amazon technically doesn’t allow traditional dropshipping, so the only way to dropship on Amazon is through their Fulfilled by Amazon program. FBA allows sellers to ship their products to an Amazon fulfillment center, where items are stored until they’re sold. Amazon FBA can help sellers scale their businesses and reach more customers. 0:00 - Intro 0:38 - How does dropshipping on Amazon work? 1:07 - Set up your FBA account 1:19 - Choose between individual and professional 2:01 - Decide on what to sell 2:47 - Find your supplier 3:11 - Order samples before you commit 3:26 - Ship your items to Amazon 3:35 - Factor in Amazon's fulfilment fees 3:55 - What Amazon Does 5:00 - Outro How to start dropshipping on Amazon: Set up your FBA account If you’re creating a new account, Amazon will offer you two choices for the type of account that you can start with: individual and professional. We could do an entire video on this alone but, ultimately, the plan you choose to use boils down to the reasons why you’re planning to sell on Amazon in the first place. Decide on what to sell There are several requirements and restrictions for store owners who want to sell their product on Amazon. Beyond that, for every product you’re evaluating, think: can I source and ship this to Amazon for substantially less than it’s selling for? Find your supplier There are hundreds of thousands of manufacturers around the world that can create any product you can imagine. You’ll want to narrow your list of potential suppliers to those who can produce the highest-quality product for you at the best price. ship your items to Amazon Once you’ve selected your supplier and you’re satisfied with the product, determine the details of your order, and get your products to Amazon’s warehouses to start earning sales! Dropshipping isn’t for everyone. It requires a certain kind of personality and temperament to be successful at dropshipping on Amazon. However, many sellers like the business model and see it as an easy way to make some extra cash. Some sellers successfully use dropshipping as a method of market research to test out new products. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co #dropshipping #amazon #ecommerce

If you currently don’t have an online presence, this could be the right time to get yourself established. And if you’ve already set up an eCommerce site, you might want to optimize the service you offer your buyers. Depending on where your business is now, that may mean investing in some essentials for your eCommerce business. Regardless of the size of your enterprise, here are some basics that many small business owners could benefit from. The right tools allow you to: simplify your processes track sales and spot trends offer the additional personalization that many customers crave manage your marketing Newsletter and email management While there are plenty of other marketing methods available, research demonstrates that most consumers want promotional emails from the brands they buy from. Not only that, but there’s enough research out there to show email newsletters can be more effective than social media. Analytics and inventory tools If you want to better understand consumer behavior, then you’ll need to do some digging into your data. This is one approach many companies are turning to enhance both their online and offline success. Personalization tools While some online stores attempt to compete on price, this doesn’t always make financial sense. But if you really want to stand out, one way to do this is through personalization. Social media management Platforms like Instagram or Twitter enable you to engage with customers and manage queries. But there are plenty of other ways it can help you grow your eCommerce site. However, not every eCommerce owner has the resources to take on a full-time social media manager. This is where some essential tech tools can prove invaluable. Dedication to customer service There’s no getting away from it: good consumer relations are essential to your growth. As a small to medium-sized business, you can’t always be there for your customers. But you can use eCommerce tech to automate many of your usual processes and optimize service levels. Many experts state that once consumers have changed their shopping habits, they’re not likely to go back to their old ways of buying. Therefore, if you haven’t yet made the move to eCommerce, or if your store is lacking the tools you need to make it a success, now might be a good time to optimize your online offerings. You can do this by introducing some essential tech for your eCommerce business. This will let you better manage customer service, identify new trends, maximize your marketing efforts, and reach a wider group of consumers through social media. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co #ecommerce #business #howto

Today’s entrepreneurs use the best project management software and the best project management apps to keep track of time and budgets, and for scheduling and communication. Project management software is designed to help people initiate, plan, execute, monitor and close projects of any size or type. These software tools and associated apps typically provide an overview of all projects, while also allowing those involved in individual assignments to get into the nitty-gritty details to move the work forward. The best project management software typically includes these features: Planning and documenting project tasks and activities Building schedules and timelines Solving project issues Establishing collaboration, communication and information sharing between project participants Here are 5 of the best project management software options: Basecamp - is an all-in-one project management app that’s best for when you want to centralize your team’s work. Features include functionality for to-do lists, message boards and cloud storage. Jira - features include scrum and kanban boards, quick reporting, roadmaps, and the ability to connect issues to code. Jira also integrates with developer tools and more than 3,000 external apps. Slack - allows teams to create different channels to streamline communication and organize conversations into specific streams. Slack also allows you to perform voice and video calls. Smartsheet - can handle everything from budgeting and task tracking to resource management and reporting. It is also cloud-based, so you can access it wherever. Trello - helps you to organize information through the use of boards, cards and checklists. You can also upload file attachments to help keep project assets organized. The key to finding the best project management software for your business is to evaluate the needs of your business. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co #software #project #basecamp

It’s pretty easy to spot scam email when subject lines are misspelled and messages show up in our spam folders, but there are lots of clever scammers out there who have perfected the art of phishing email and have even added social media in the mix. What are phishing scams? These are attempts by an outside source — generally a person or enterprise of questionable moral character — to collect your personal information for their own financial gain. And they cast a wide, effective net — costing companies roughly half a billion dollars per year in the U.S. alone. Being able to avoid the bait set every day by hackers and scam artists is an important skill to cultivate for all internet users. And if you’re running any aspect of your business online, getting caught will cost you. Even with all of the antivirus technology in the world at your disposal, user error can still lead to company data getting compromised. All it takes is one wrong click inside an inbox. Phony emails that trick users into divulging their personal information are prevalent all around the world, and they’re only on the rise as automation makes sending out bulk messages easier than ever. If even you fell for a single one of these email phishing scams, it could mean big trouble for your business. Not to mention, emails are one of the oldest internet scams out there. Phishers have had time to refine their skills over the years. Some now even specifically take aim at company executives (a process known as whaling) to nab high-level access to all kinds of company/employee data. As technology continues to improve, phishers are growing trickier. Signs of phishing -The email was sent from a public email domain, like @yahoo or @gmail. -The domain name is misspelt -Misleading links or attachments included in the message -Grammar mistakes (phishers operate all around the world, but frequently target English-speaking users) -The message creates a sense of urgency Online phishing scams are born out of vulnerabilities. If one hacker finds a situation that can be exploited, they are going to do so. Phishing scams also prey on user’s anxiety of false emergencies — these con artists will use psychology, technology and craftiness to exploit anyone or any situation they can. However, it’s not all doom and gloom for internet merchants. If you invest in the digital security of your business, train yourself and others to be critical of suspicious emails, and maintain a proactive rather than reactive attitude about data protection, you’ll be able to (ideally) avoid a potential phishing crisis that ended up in your inbox. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co #WhatIsPhishing #PhishingEmail #PhishingScams

Need some help managing the financial aspects of running a small business or independent venture? You likely know that there are lots of financial pros out there with fancy letters after their names who can provide that assistance. But which professional can solve your particular problem? Here’s how you can take accounting off your to-do list and find more time to focus on your business—through the life-changing magic of outsourcing. Why outsource your accounting? Small businesses often hire some kind of outside help to manage their accounting tasks. There are a few reasons why. Even if your spreadsheets are true works of art, DIY accounting will cut into the time you could otherwise spend helping your business grow. Not to mention, if you make a mistake on your tax return, and you could get fined by the IRS—or even trigger an audit. Even if you spend sleepless nights poring over textbooks, you won’t have the expertise of a professional bookkeeper, accountant, or tax planner. That’s because they have experience—they’ve worked with many businesses, and understand first-hand the mistakes to avoid. When talking about accounting, there are three interlinked processes: Bookkeeping, accounting, and tax planning. Bookkeeping tracks all your day-to-day transactions—money entering and leaving your business. It also categorizes those transactions, so you can see how you’re spending money, and how you’re making it. Accounting takes information from your bookkeeping, crunches the numbers, and shows you the big picture. Financial reports like income statements and balance sheets show you how much money you’re earning, and how much you have to work with. Tax planning involves looking at your bookkeeping and accounting figures, and using that info to save as much as possible on your taxes. These three areas often overlap. For instance, your bookkeeper might prepare financial reports for you, and your accountant may help with your tax planning. How to outsource your bookkeeping When you outsource your bookkeeping, a hired professional tracks money entering and leaving your business and categorizes it for you. That information can be used by an accountant to create financial statements. How to outsource your accounting An accountant takes all of the info recorded and categorized by your bookkeeper, then produces financial reports that show you how your business is performing. They can also advise you on financial decisions—such as taking out loans, bringing on employees, or expanding your business. And they can file your taxes for you, doing their best to save you money on your tax return. Outsourcing tax planning Often, an accountant—especially a certified public accountant (CPA)—can help you plan your tax deductions. But in case your accountant isn’t up to the task, or if you’d like an especially in-depth look at all your tax options, tax planners are here to help. While it costs money to hire a tax planner, you often save money in the long run because of the tax deductions you’re able to write off. Outsourcing your accounting can help you get organized, and help you save time on the tasks that you need to do to run your business efficiently. Take a look at the options available to you, and talk to a professional if you have any questions about what you should be looking at. The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. ---------- EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co ---------- #accounting #business #entrepreneur

Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential. Why is TikTok marketing so important? As a video-based social media platform, TikTok encourages a huge amount of engagement, and if you produce the right content, you will connect with even more potential customers. Now that you know why TikTok marketing will benefit your business, let’s look at practical ways you can put theory into action—starting with a little something called paid advertising. Use paid ad placements Although you will need a modest advertising budget to begin with, when executed successfully, paid advertising offers an excellent return on investment (ROI) across many social media platforms and TikTok is no exception. While TikTok’s paid advertising is still in its early days compared to the likes of Instagram or Facebook, it can still be a viable way to boost your brand awareness and attract shoppers or visitors to your website. Hop on trends We know that you’re busy and don’t have time to scroll through TikTok all day, but when you are on the platform, searching for relevant trends will prove an effective use of your time. To discover trending videos or content in your niche, you’ll need to search for the right hashtags. Create original content Speaking of original content, creating your own funny, inspirational, or compelling TikTok videos is the best way to stand out on this platform. When it comes to creating original TikTok content, you can be as creative as you wish as long as your video is 60 seconds or less. Dabble in user-generated content By shining a light on the content of others, you will connect with more people, improve your engagement levels, and build trust with your audience. Get influential Influencer marketing is one of the most powerful social media marketing methods. If you team up with TikTok influencers in your niche, you will be able to promote your brand to the people who are most likely to find it valuable. TikTok is the newest social media kid on the block and in these uncertain times, people are turning to video content more than ever for entertainment, enlightenment, or personal connection. When properly executed, TikTok marketing can be cost-effective, powerful, and (if you have the time) fun to do. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. ---------- EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co ---------- #tiktok #marketing #socialmedia

⏰TIMESTAMPS⏰ 00:43 – Overcoming your fear of getting started 01:46 – Tips for starting your project 02:12 – Organize your project 02:49 – Set goals for your project 03:07 – Using the SMART methodology 04:18 – Solidify your methodology Are you struggling with how to start a project? There are countless resources full of advice about how to start a new project. However, they all mostly assume that you already have a plan in place. In reality, that initial step can be the hardest part of any endeavor. Consider something you’re procrastinating on — something that feels big and scary, but that you know if you would just buckle down and do it you’d feel a sense of accomplishment/happiness/pride/relief. Maybe you put this big, scary thing on your calendar week after week and never make any progress, and you proceed to feel worse and worse and worse. It does not have to be that way. instead of looking at your project as one big, scary thing, how about breaking it down into smaller pieces? All you have to do is make a list of every teeny tiny step that it will take for you to get started on your project as a whole. Big tasks can feel scary. Small tasks feel much more manageable. When you make a list of tiny to-dos rather than one big, intimidating to-do — and when the first item on the list is incredibly easy to accomplish — you set yourself up for success. Each tiny step you complete brings you closer to a sense of success and forward motion, and that feeling is addictive. It might seem too simple, but it really works. The hardest part of getting started on something that feels big and scary is simply that: the part where you have to get started. -To get started with any type of project, big or small you’ll want to: -Develop your broad ideas into a tangible plan. -Gather the tools and resources you’ll need. -Set goals and targets, and potentially implement a development methodology to increase the odds of success. -Begin! This simple, core desire will be the backbone of the entire process, so make sure it’s something you feel passionate about. First, you’ll want to get over the fear of starting your project. Then you’ll want to brainstorm your idea, leverage the concept of mise en place, and finally create SMART goals in conjunction with a suitable methodology. After that, you’ll have laid strong foundations that will enable you to get started on your project! The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. ---------- EcomMeta links: Subscribe: https://www.youtube.com/channel/UC71TStU-wuconT-nTx-jgJg Website: https://www.EcomMeta.co Facebook: https://www.facebook.com/ecommeta.co Instagram: https://www.instagram.com/ecommeta.co ---------- #project #management #goals