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  • What are the typical roles within a digital marketing agency?
    This varies depending on the size of your agency and what you tend to specialise in. Below is a list of roles commonly found in a digital marketing agency: • Managing Director/Founder • Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated. • Graphic Designer • UI Designer: This is someone who specialises in user friendly website design. • Web Developer • Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing. • Social Media Marketer
  • What is SEO?
    Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers.
  • What are keywords?
    Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content
  • How often should I update my website?
    A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant. For ideas on how to update your website.
  • Do I need a Blog?
    A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog.
  • How often should I post a blog or post on social media?
    Facebook? Aim for once a day and definitely no less than 3 times a week. Instagram? Once or twice a day. LinkedIn? At least twice a week and no more than once per day. Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good. (All stats come from studies done by Louise Myers) When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case. “If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.
  • Which social media channels should my business be using?
    Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
  • Is email marketing still effective?
    Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
  • Should I buy an email list?
    Please don’t. Bought email lists are basically just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls-to-action. This way you are not only protecting your company’s reputation but you are also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them. To learn about the ways in which you can reuse your email list, check out our blog on ‘How To Use Facebook Retargeting To Better Reach Your Email List’. We would love to see this FAQ post opening a dialogue with our peers, clients and potential clients.
  • What is the most effective app monetisation strategy?
    It’s easy to get swept up in the Silicon Valley media circus of Facebooks, Snapchats and Ubers, who raised millions of dollars before they even made a cent of revenue. Although these companies may seem like they’re the norm as they dominate the media circuit, in the biz they are referred to as ‘unicorns’ because they are so rare. So how do you make money from a mobile app when you’re not a unicorn? It’s important to stay current and do ‘what works NOW’. Our Product Managers will work with you to discover the best monetisation model for your application. In the meantime you can read 5 App Monetisation Models that consumers are responding positively to today.
  • Should I develop in iOS or Android?
    With roughly 1.6 billion people around the world now using a smartphone, the mobile app market has never been more exciting or lucrative, with Android and iOS dominating the smartphone operating systems. You will have to decide exactly which type of smartphone user you want to target first if you don’t want to build both at the same time. As they are two very different mobile platforms that require two very different types of language (Android apps are predominantly done in Java, while iOS ones are mostly done in Objective C or Swift) and native UI / UX design. For total market penetration you eventually want to develop for both iOS and Android.
  • What is the process for building an app?
    We use a three step process that ensures your app is delivered on time and on budget. We put together the best team suited to your idea, who possess the skills required to get the job done and a team that complements your own skill sets. The team includes a Product Strategist, Project Manager, UX Designer, UI Designer, Business Analyst and an IT engineer. Our team are awesome. They’re some of the most experienced and vibrant app product developers in Australia, with international experience spanning across 50% of the team. Our team use the highly regarded ‘Lean Method’ for developing software, producing the first version of your product as a Minimum Viable Product (MVP). We believe that this approach provides the best opportunity to eliminate wasted resources and thereby minimise cost and risk.
  • What are the stages involved in the mobile app development process?
    There are three stages in our mobile app development process: The first stage is of planning in which we, after understanding your business and your objectives behind developing a mobile app, will wireframe a solution. The second stage is the design and development stage wherein we will create designs, character models (2D or 3D), sound effects and will test and remove the bugs and errors in the app, if any. The third and final stage marks the launch of the app followed by the marketing of the app.
  • Do you only build native apps?
    No, our developers are also proficient in hybrid/cross-platforms apps development. We will listen to your requirements and will also suggest you which platform and what type of app development process will be the most advantageous to you.
  • Can I set up a UK limited company if I live outside the UK?
    Yes. Any person can set up a UK limited company. It is not necessary for directors or shareholders to be resident in the UK although your registered address must be in the UK. You cannot act as a director if you are bankrupt or are under the age of 16. There are a number of benefits in registering a UK company for people living in other countries: The cost of incorporating in the UK is much lower than many other countries The company can be incorporated with only one shareholder and one director There are no minimum capital requirements The process is much quicker than elsewhere – it takes only a few hours to register a UK company There is no need to use a lawyer, magistrate or notary
  • Do i have to register for VAT if I live outside the UK?
    The basic rule is that any company trading in the UK whose annual taxable supplies exceed £73,000 must register for VAT. You can also register voluntarily for VAT even if your value of taxable supplies is below the threshold. Once registered for VAT you will have to charge VAT (currently 20% in the UK) on your products and services, however you will be able to reclaim VAT paid on purchases. If your company is not to carry out business in the UK and operates entirely overseas, local tax or VAT rules will apply. VAT is a complicated subject and cannot be explained fully here. You may need the services of a qualified accountant or VAT expert to ensure you comply with the rules correctly. Please let us know if you need further advice and we shall be happy to help. If required we can deal with HMRC to register your company for VAT.
  • What information will I need to complete my company formation?
    You will need the following details for every person who is to be appointed as a Director or Shareholder of the company in order to place your UK limited company formation order request: Full name (including middle names - not initials) Residential address including postal code Date of Birth Nationality Business Occupation Passport or national identity card number* Telephone number* Town of birth* *These details are required to create an electronic signature for each person, and also contribute towards our Anti-Money Laundering checks. This information is kept confidential, and only three digits or characters of each of these are submitted to Companies House as part of the electronic signature.
  • I am setting up a new business, do I have to register a company?"
    The short answer is 'No'. A business does not have to be a limited company. Someone setting up in business on their own has the choice of setting up as a self-employed person (a 'sole trader'), or of having a limited company. If there are two or more people involved in the business then they have the choice of trading as a partnership or of forming a limited company or a limited liability partnership (LLP). For further information see our company choice page.
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